
New Delhi, June 17, 2025 : Schneider Electric, the global leader in
digital transformation of energy management and automation, has
reaffirmed its commitment to the home electricals market with a wide range of
innovative new products to communicate the differentiated value proposition to
homeowners, retailers, electricians, home builders, architects and more.
Reaffirms its commitment to increase engagement with end consumers,
retailers, electricians, home builders and architects through differentiated
offers.
Launches an Integrated Marketing Campaign
AD-film Links –
- Film 1 showcasing
Miluz Zeta Switches equipped with industry-first AQI Indicator-https://www.youtube.com/watch?v=4npCb1oGX24 - Film 2 showcasing
Miluz Zeta motion-sensing LED foot lamps: https://www.youtube.com/watch?v=YdTIRIhQiXk - Film 3 showcasing
Wiser Smart Home automation – https://www.youtube.com/watch?v=WBMkZ6unuUM
With a sharp focus on innovation, localization, and category
leadership, the company has identified homes as an important growth engine for
its overall business. India’s residential market is projected to grow
at a CAGR of over 10%, driven by rising incomes and greater demand for smarter
living. Schneider Electric is leveraging this growth by expanding its
consumer-focused portfolio and enhancing brand visibility, positioning itself
to lead the smart home revolution in India.
The company has unveiled its new integrated marketing campaign “Bring
Home the Smart.” to communicate with the home owners. The
high-octane marketing campaign forges a deeper emotional connection with
homeowners and other key stakeholders like retailers, builders, architects, and
electricians. Rooted in the cultural shift where homes have become sanctuaries
of peace, convenience, and care, the campaign redefines smart living as a
source of ease, intelligence, and reliability. The campaign, thus, moves beyond
the functional messaging to highlight Schneider Electric’s global strengths in
technology and innovation to create meaningful offers for the Indian
market.
Schneider Electric’s direct engagement strategy is built on three core
pillars: strengthening channel partnerships, launching differentiated products,
and investing in consumer awareness and brand-building. At the heart of this
strategy is a new campaign that highlights the company’s innovative home
automation range. Key offerings include the Miluz Zeta switches with an
industry-first Air Quality Indicator (AQI)—a unique feature that monitors
indoor air quality in real time; Miluz Zeta motion-sensing LED foot lamps,
designed to enhance safety and convenience throughout the home, lighting the
way to safer nights where every step is guided; and the Wiser Smart Home
Automation solution, which seamlessly adapts to diverse lifestyles. Wiser
offers advanced features such as GPS-enabled appliance control and an energy
management system, enabling smarter, more efficient living. These innovations
exemplify Schneider Electric’s commitment to blending intuitive technology with
everyday usability and elegant design.
Ms. Sumati Sahgal, Vice President – Home & Distribution,
Schneider Electric India, added: “This is a defining moment in our journey
to build stronger brand affinity with Indian consumers. Our switches and home
automation range are thoughtfully designed to meet the evolving needs of
today’s households—where design, convenience, safety, and sustainability go
hand in hand. With ‘Bring Home the Smart’ campaign we aim to make smart living
more accessible, intuitive, and delightful for every Indian home.”
Mr. Rajat Abbi, Vice President – Marketing, Greater India, Schneider
Electric, said “With our new ‘Bring Home the Smart Campaign’, we’re
redefining smart living by shifting the narrative from complexity to intuitive
comfort — where intelligent technology seamlessly integrates into everyday
life, empowering consumers to focus on what truly matters. Through this
integrated marketing campaign, our aim is to creatively communicate the
differentiated value proposition of our innovative offers to our customers.”
About Schneider Electric
Schneider’s purpose is to create Impact by empowering
all to make the most of our energy and resources, bridging progress
and sustainability for all. At Schneider, we call this Life Is On.
Our mission is to be the trusted partner in Sustainability and
Efficiency.
We are a global industrial technology leader bringing
world-leading expertise in electrification, automation and digitization to
smart industries, resilient infrastructure, future-proof data
centres, intelligent buildings, and intuitive homes.
Anchored by our deep domain expertise, we provide integrated end-to-end
lifecycle AI enabled Industrial IoT solutions with connected products,
automation, software and services, delivering digital twins to enable
profitable growth for our customers.
We are a people company with an ecosystem of 150,000
colleagues and more than a million partners operating in over 100 countries to
ensure proximity to our customers and stakeholders. We embrace diversity
and inclusion in everything we do, guided by our meaningful purpose of
a sustainable future for all.